The topics for Martin Permantier, co-founder of SHORT CUTS in Berlin, are strategy, positioning, leadership and employer attractiveness. Essential for a sustainable leadership and corporate culture is for him the development of values and mindset. He combines his experience from entrepreneurial practice with diverse knowledge from development psychology and management research. As an entrepreneur and consultant, he knows the topic of new work and employer attractiveness from both sides. He is the author of the book "Haltung entscheiden - Führung & Unternehmenskultur zukunftsfähig gestalten". His central concern is to promote potential- and development-oriented ways of thinking.